It is a truth universally acknowledged that a handmade item in possession of an online listing must be in want of an excellent photograph.
(O.K., that was dreadful. Apologies to Jane Austen.)
Time and time again, sellers on Etsy and other handmade-goods venues are reminded to work on their photographs. Superb photos are the best way - arguably the only way - to attract buyers to your handmade or vintage items. Below is a link to an excellent guest post by Bomobob, an Etsy seller who is known in the Etsy forums for his helpful photography advice, on Morphologica's Etsy Business Tips blog (which is a very helpful blog and I recommend it).
http://www.thebusinesstipsblog.com/2010/07/guest-post-by-famous-bomobob-etsy.html
- T.S. Eliot.