30 September, 2010

Feature on Jilly's blog

Jilly, a fellow Zibbet seller and owner of the Zibbet shop 'Jilly's Stuff', is featuring assorted Zibbet sellers on her blog - and today it was my turn!
This is the first time I have been featured on a blog, and I am thrilled about it.

I want to add a picture here, so this is my favourite thing from Jilly's shop:


I love the detail of this wee crocheted pincushion. The stump is only about 55mm tall. How neat would it look on someone's sewing table?

27 September, 2010

When you feel like giving up ...




When you feel like giving up, 

remember why you held on for so long in the first place. 


(Source unknown.

With thanks to @motivationlive for tweeting this.
Here's a link to Chris Guillebeau's excellent blog post 'Ever Feel Like Giving Up?'


24 September, 2010

Felt Aid: craftily helping Christchurch

One of my most successful venues is the New Zealand based, handmade-only website Felt.co.nz.
Recently the grand and beautiful city of Christchurch - located in Canterbury, in the South Island of New Zealand - suffered dreadful damage from an earthquake that measured 7.1 on the Richter Scale.

Extraordinarily, because the earthquake struck at 04:35 (local time), most people were asleep in bed, with the result that, despite the severity of the quake, there were no direct human fatalities. Nevertheless, the beautiful and dignified city of Christchurch suffered terrible damage (and at the time of writing this post, aftershocks are still occurring). Sewers were opened, water lines were broken, buildings (many of them historic) and other property destroyed, and people and animals injured.
New Zealanders take pride in their willingness to help each other (perhaps a remnant of our colonial heritage, when neighbours were forced to rely on each other for survival), and the crafters and artists of Felt.co.nz were quick to come up with a way to help: FeltAid.

Striking Keys

Here's an extract from the Felt blog post about FeltAid:
"In the wake of the devastating earthquake in Christchurch on Saturday September 4th, Felt sellers have initiated a fabulous fundraising venture to make a contribution to the relief effort in Canterbury. FeltAid and its accompanying blog Felt like helping out are the culmination of an entire crafty-minded community's desire to help out the best way they know how – by getting their craft on and giving you a chance to make a difference too!

Artists, crafters and designers from around New Zealand and beyond have donated their beautiful handmade creations to the cause, the FeltAid shop has been set up by a team of dedicated volunteers led by Sarah of Songbird Designs and Ana of Amiana, and Felt is offering its services free of charge, so 100% of the proceeds from FeltAid sales will go straight to the Red Cross Canterbury Appeal to help rebuild Christchurch."

And another extract: 
"FeltAid and the Felt like helping out initiative are going great guns raising funds for the Canterbury Earthquake Appeal. Around 100 sellers have generously donated their creations so far, from homewares and jewellery to art and accessories – and they've already notched up over 80 sales! If you haven't had a browse through FeltAid, there's a fabulous range of beautiful handmade things. It's a great opportunity to get some Christmas shopping started and help out the fundraising efforts for Christchurch and surrounds."

Many of my past customers have come from Christchurch, so Whiteleaf Jewellery donated one pair of each of the following: Cherry Blossoms earrings, Lichen earrings, and White Buds earrings. All three pairs have now sold.

 Cherry Blossoms earrings - available on Felt and Zibbet.

As a side note, I was chuffed to see this feedback (for the White Buds earrings) in the FeltAid shop: "Thank you so much for the gorgeous earrings from Whiteleaf Jewellery. They are d[i]vine and the packaging was beautiful."
I love it when people appreciate my packaging!

The paper that I use to wrap my Whiteleaf jewellery varies, but it is usually handmade. The current stuff is Fair Trade, and has pressed flowers and leaves in it. Gorgeous! The paper used for the package in the photograph above is stuff that I made myself, by hand, out of newsprint and old brown paper. It's the same handmade paper that I use for the background of my Whiteleaf jewellery photographs.

So far the FeltAid shop has been going well: at last count they had made 104 sales!
This successful shop will not be open for long, however: all proceeds will be given to the New Zealand Red Cross on 31 October, at which time the temporary Felt shop will close.

Before it does, however, here's a showcase of handmade goodness from the FeltAid shop.













































22 September, 2010

The Power Of Not Giving Up

To every artist, entrepreneur or blogger who has ever struggled; who has ever experienced poverty; who has ever wept with frustration and desperation over their career; who has ever heard the words, 'You're crazy - you can't do it - it's impossible - give up before you go bankrupt - you're an embarrassment - grow up and get a real job' ...


I offer this blog post by the one, the only, the formidable Naomi Dunford.

Have the tissues handy. 


14 September, 2010

Relaunch! And associated discount code.

The relaunch of Silverlight Jewellery, with a new look and new designs, took place yesterday (Monday the 13th). The Silverlight Jewellery shops on Felt, Zibbet, and ArtFire were given their new banners, and I started listing the new jewellery designs.
It doesn't sound like much, does it? New banners and new jewellery designs.
Yet there were months of preparation: new branding, new business cards, banners, and stickers, new designs, new photography style, new shop announcements ...

To be honest, I'm now feeling a bit flat. It will be weeks, if not months, before I see any sales from this brand. I had only just managed to get 3 pages of listings into my Whiteleaf Felt shop (the Whiteleaf Zibbet shop is still rather empty), and now I have to pour my energy into the Silverlight brand and hope for a return some weeks down the track.

This 'running your own business' thing ... it's hard work.
That's so glib, so easy to say; so clichéd. But it is. Seriously hard, emotional and mental labour.
What you see in the shops, and on this blog, is the tip of a pyramid of labour. Every decision is important. Every piece of jewellery has to be perfect. Every photograph has to be attractive.
I am Atlas, holding up my own little world of a business, and sometimes it gets rather heavy.


However, the launch did go smoothly: the new banners look as great as I had hoped they would (thank you DrRiptide!), and the Zibbet shop especially looks rather spiffy. (Incidentally, Zibbet had their own relaunch a few weeks before I did, and I think our new looks complement each other well.)

And, as promised, here is the relaunch discount code to celebrate the relaunch: SJR567 
[Edit: as of 31 December 2010, the code has expired.] 
If you follow me on Twitter, you will have seen it already. To use it, simply quote it in the 'notes/message to seller' field when you purchase from any Silverlight Jewellery online shop. I will refund $6.00 of your payment to you (in American or New Zealand dollars; whichever currency you paid in), whether you have paid via PayPal, credit card, or bank deposit.
Previously I said that the discount would be free shipping, but I decided to be a little more generous.
If you have purchased from Silverlight Jewellery previously and have a Free Shipping card, you can use both codes on your purchase! Just be sure to enter them both into the 'notes/message to seller' field when you purchase.
The launch code is valid until 31 December, 2010, and is only valid for online purchases of Silverlight Jewellery.
Enjoy!

The Silverlight rebranding has been my main mission for the past few months. Here's wishing you success in whatever big venture you are working on in your life.

08 September, 2010

Rebranding of Silverlight Jewellery - sneak peek #3

I have been flat out preparing new designs and new photographs for Silverlight Jewellery's big relaunch in - argh - four days' time.
As promised, here's a preview of some of the new designs.







This coming Monday - all going well - the Silverlight Jewellery shops on Felt, Zibbet, and ArtFire will be given their spandy new banners and will be filled with such beauties as are pictured above. 

On the launch day, I will be releasing a special code that will enable those who use it to receive a discount on their Silverlight Jewellery order - from any Silverlight Jewellery webshop. The code will be released on my blog, mailing list, and Twitter account, so follow any (or all!) of those to get it. Then simply be sure to enter it into the 'message to seller' or 'notes to seller' field when you check out of any of the Silverlight Jewellery online shops. A $6.00 discount (in American or New Zealand dollars; whichever currency you paid in) will be refunded to you, whether you have paid via PayPal, credit card, or bank deposit.

Right, back to the jewellery desk. So much to do, so little time ...
And at some point I really should sleep ...

02 September, 2010

Zibbet's new look - and free trial!

Zibbet.com relaunched today, with a new front page, a sleek new look, and an improved search engine.

It is stupidly cool. As a buyer, I would be hooked on sight. As a seller, I am thrilled to have such a sexy venue for my wares. I feel as though we now have a visual indicator that Zibbet has raised the bar for itself and is openly competing with other such beautiful venues as Etsy and Felt.

Here's a link to Zibbet's new front page.

And ...
to celebrate the relaunch, Zibbet is offering a free sixty-day trial to the first 100 people who sign up for Premium Accounts. The normal cost of a Premium Account is $9.95 USD per month (unless you got in early like I did), which is cheaper than ArtFire!

To obtain the 60-day trial, click on the image below, which will take you to Zibbet, then click 'sell' in the top left-hand corner and sign up for a Premium Account using the coupon code '60FREE'. 
Easy.

Related Posts Plugin for WordPress, Blogger...